Law Firm SEO
Need More Clients?
We help law firms get more qualified leads through law firm SEO strategies that work.
Here’s why your law firm isn’t getting leads…
Maybe you’ve tried PPC, SEO, or both. But instead of seeing a steady stream of qualified leads, you’ve watched your budget disappear with little to show. We understand the frustration. Most SEO agencies make big promises but fail to deliver tangible outcomes.
As a busy attorney, we know what matters most to you—qualified cases. Not rankings, traffic, or any leads—actual cases that grow your practice.
Everything we do is designed to help you generate new business while saving you from wasting time on unqualified prospects. Whether you want to climb Google’s search rankings, lower your cost per client from paid search, or simply attract more high-quality leads, we’ve got you covered.
If these results are what you’re after, it’s time to take the next step. Book a strategy call today, and our CEO will walk you through how we can help your law firm use SEO to turn website visitors into actual cases. No fluff, just actionable strategies to grow your firm.
Specialized Law Firm SEO agency that gets you more qualified leads.
Most agencies fail to deliver results because they focus on one area of optimization. Instead, we focus on areas of opportunity to make sure your law firm generates quality leads.
High-Tier Link Building
Your law firm is on page 2 or 3 because it lacks backlinks. Look at your competitors' backlink profiles and see how many quality links they invest in. At SharpRocket, we call it “link gap analysis” - we see, analyze, and compute the # of links we need to build to your law firm to get it ranked on the first page.
Create High-Value Content
The next step is to build new website content to increase organic keyword rankings. With dedicated content for each keyword, you rank your practice pages, location pages, and informational content for high-value keywords that will bring in new qualified leads. We do that by first understanding your audience (audience research) and determining what keywords they search for online.
Digital PR
We put your law firm as a thought leader in the industry through expert commentaries, reactive PR, and data-driven digital PR campaigns—no links from faceless vendors. No fluff. No shortcuts. We make sure you get high-tier (DR50 to DR90+ backlinks) without a payment scheme or any black hat strategies.
Why Choose SharpRocket as Your Law Firm SEO Agency?
The legal industry in the U.K. is the most dog-eat-dog place on Google. Since 2015, we’ve been helping legal clients to scale their organic results through tried and tested SEO strategies. Whether your law firm is in a major U.K. city like London or a small town like Stratford-upon-Avon, our nationwide legal marketing services are perfectly suited for your needs, no matter where you practice law.
Driving Brand Awareness and Search Visibility for Law Firms
We secure high-authority backlinks that are difficult for your competitors to replicate, increasing your law firm website’s ability to sustain rankings for your key practice areas. We believe links must drive brand awareness by mentioning high-tier publications and relevant local and legal blogs.
Digital PR Strategies That Work
SharpRocket bridges traditional PR strategies with legal-centric SEO campaigns. Through expert commentaries, reactive PR, research into current trends, and data-led campaigns, we secure high-tier DR70+ links. We also help your law firm rank its legal service pages and informational content to generate more qualified leads.
Strengthen Relevance and Establish Topical Authority
Generic backlinks won’t help your law firm stand out. We build topical authority by aligning campaigns with specific practice areas, whether family law, personal injury, or corporate law. We make sure your website attracts the right audience and strengthens your reputation as a trusted legal expert.
A Guarantee You Can Rely On
Our links are earned naturally—no paid placements, shortcuts, hooks, or crooks. We guarantee the number of links and media coverage outlined in our strategy. If we don’t deliver, we refund your fee. Our transparent approach ensures measurable results that build trust and long-term value for your law firm.
Proven Results Across All Areas of Law
Our focus is simple: helping you land big cases. We don’t waste time on unnecessary tasks—we deliver strategies that work. Here’s how we’ve supported law firms in various practice areas:
Personal Injury
Criminal Defense
Tax & Bankruptcy
Business Law
Divorce & Family Law
Immigration
How Our Process Works
Want to generate more qualified leads for your law firm? Here’s exactly what happens when you get started with us:
Schedule a Discovery Call
We’ll conduct a 30-minute deep dive into your law firm’s past marketing efforts, competitor landscape, and business goals to identify the best growth opportunities through content and link building.
Get Your Customized Growth Roadmap
We’ll provide a detailed roadmap outlining everything needed to drive more leads from search engines. This includes the required investment and a timeline for achieving results.
Start Generating Links (and Leads)
Once you approve the roadmap, we’ll launch your campaigns. Many of our clients begin seeing a steady flow of backlinks to their key service pages in as little as 7 days.
Benefits of Law Firm SEO Services
Increase Visibility on All Platforms
SEO ensures your law firm ranks in local map packs, organic search results, and other search channels. It captures potential clients searching for solutions, such as “how to find a DUI lawyer,” driving more inquiries directly to your firm.
Build Brand Authority
Appearing at the top of search results positions your law firm as a trusted authority. Link-building efforts and mentions in reputable publications further establish your expertise, making your firm a recognized leader in your practice areas.
Drive More Cases
SEO helps convert search visibility into actual cases. It drives phone calls and inquiries from potential clients actively looking for legal representation, directly impacting your firm’s bottom line.
Amplify Brand Awareness
Reach a more extensive, targeted audience by repurposing content across multiple platforms. Whether on social media or niche websites, digital PR maximizes your reach in ways traditional PR can’t.
Drive Audience Engagement
Engage your audience with high-caliber content placed on channels they trust. You build stronger connections and meaningful relationships with your audience by targeting the right publications.
Understand Client Needs
More inquiries mean more insights into your clients’ challenges and pain points. This information helps refine your legal services and improve client satisfaction, aligning your offerings with client demands.
Attract Local Clients
Local SEO targets clients searching for legal services in your area. Ranking for terms like “divorce attorney near me” ensures your firm captures local demand, bringing in high-intent leads from your community.
Stay Ahead of Competitors
Effective SEO keeps your firm ahead of competitors relying solely on traditional marketing. Ranking higher in search results builds trust and ensures potential clients choose your firm first.
Law Firm SEO Services FAQs
It’s straightforward. Run 10 campaigns with us, and we’ll deliver 100 high-quality backlinks. Our scalable process ensures consistent and reliable results for your law firm’s SEO needs.
No long-term contracts. We don’t lock you into 3- to 6-month agreements. Instead, we focus on delivering results that earn your trust. You can renew campaigns on a month-to-month basis based on your goals.
Yes. We guarantee the agreed number of backlinks for each campaign. If we fall short, you’ll receive a refund for the undelivered links. Transparency is at the core of our services.
Once your initial strategy call is complete, we can start your campaign the next day. Our efficient onboarding ensures your law firm’s SEO strategy is launched without delay.
Yes, we frequently work with law firms’ in-house marketing teams and SEO agencies that outsource their link-building needs. Our process integrates seamlessly with your existing strategies to deliver the desired results.
Yes. As a new client, you’ll receive a complimentary topical map and recommendations based on a backlink and content audit. These insights provide added value to enhance your law firm’s SEO
Learn More About Law Firm SEO
Ranking for law firm keywords is more competitive compared to other local services like dental, veterinary, or plumbing practices. Many law firms invest heavily in SEO, which experienced SEO practitioners dominate.
One key challenge is the blended search environment. Law firms must rank across multiple search parts: local service ads, Google Map Packs, and organic search listings. To maximize visibility, they must simultaneously optimize for paid ads and organic search.
If you don’t fully optimize your website, you can’t make it rank for Google’s search results. Therefore, you can’t expect it to acquire new leads – and secure cases for your law firm.
Law firms invest heavily in SEO- an average of $150,000 annually because they see this marketing channel as having the potential to drive leads to their business consistently. And if that’s the case for you, it could also do similar (or even more remarkable results) for your law firm SEO campaign.
SEO is a long-term investment that yields noticeable improvements in rankings and traffic. These improvements can be seen in as little as 4 weeks. However, highly competitive legal keywords may take 6 to 12 months to achieve top rankings. Regular updates, consistent content creation, and link-building efforts may accelerate the process, but SEO is an infinite game (from the perspective of anyone who gets business value from it).
Yes, backlinks are one of the top ranking signals for SEO – and it does the same for law firm SEO.
Investing in link building is critical in competitive legal markets, where competitors have robust link profiles.
So, focusing on acquiring high-quality backlinks to improve the rankings of your practice area pages and strengthening your website’s authority must be part of your SEO game.
Key ranking factors for law firm SEO include:
- High-quality, relevant backlinks
- Optimized on-page content targeting legal keywords
- A mobile-friendly and fast-loading website
- Positive online reviews on Google and other platforms
- Local SEO signals, such as an optimized Google Business Profile
Local SEO ensures your law firm appears in Google Map Packs and local search results, making it easier for nearby clients to find your services. This includes optimizing your Google Business Profile, acquiring local citations, and building a strong presence in your geographic area.
Some common mistakes include:
- Targeting overly broad keywords instead of localized or specific terms
- Ignoring the importance of backlinks
- Failing to optimize for mobile users
- Neglecting client reviews and testimonials
- Using duplicate or poorly written content on practice area pages
Content is critical in law firm SEO. High-quality content, such as blog posts, FAQs, and practice area pages, educates potential clients and helps your website rank for relevant legal queries. Consistently publishing helpful, keyword-optimized content strengthens your topical authority.
Organic SEO focuses on improving your website’s rankings in unpaid search results, while Local Service Ads (LSAs) are paid listings that appear at the top of local search results. LSAs are ideal for immediate visibility, while organic SEO delivers long-term results and consistent traffic.
Law firms can measure SEO success through:
- Increases in organic traffic
- Improved keyword rankings for practice area pages
- Growth in leads and consultations
- Enhanced visibility in Google Map Packs and local search results
- Quality and quantity of backlinks
Law firms should target:
- Practice-specific keywords (e.g., “personal injury attorney London”)
- Local keywords – London (e.g., “family lawyer near me”)
- Long-tail keywords (e.g., “how to file for bankruptcy in the UK”)
- Informational keywords to attract potential clients during the research phase
Most potential clients search for legal services on mobile devices. A mobile-optimized website ensures fast loading times, easy navigation, and clear calls to action, improving user experience and rankings in Google’s mobile-first indexing system.
SEO has a significant ROI for law firms. While upfront costs can be high, a well-executed SEO strategy generates consistent leads, reduces reliance on paid ads, and establishes long-term visibility, making it one of the most cost-effective marketing strategies.
Ready to scale organic traffic with Law Firm SEO?
Getting started is easy:
- Send us a message below.
- Join a quick 15-minute Zoom call with our team.
- We’ll launch your campaign the very next day.
No contracts, no long-term commitments—just results. Start your law firm SEO campaign today and watch your organic traffic grow!