The 9 Best SaaS Link Building Services in 2025

SaaS is a continuously growing yet increasingly competitive industry. 

Search engine optimization (SEO), one of the top user and revenue growth drivers, has been a channel moving forward to reduce CAC and increase MRR. And in ranking for your head commercial terms, there are definitely other players who’ve invested in their in-house SEO, strategy, and execution. 

SaaS link building isn’t as sexy for many SaaS CMOs and Founders, yet it is extremely critical to ranking your software company for high-value commercial and comparative terms. So, being competitive—I must say “competent”—involves learning to hire the right SaaS link building agency. 

This guide will review the top 8 SaaS link building services and who they serve best (strengths). We’ll also share how to choose the best SaaS link building agency to serve your SEO needs. 

1. SharpRocket

Best for: Seed-funded, A+ funded, Public, and Enterprise-level SaaS

Headquartered in: Offices in Manila, Philippines, and London, UK (operating remotely and serving clients globally, including UK)

Strengths: Performance-driven link building with a focus on landing page backlinks to drive immediate rankings and demand generation. 

Recognizable SaaS clients: Credible and Shopify 

With over 10 years of experience, SharpRocket specializes in high-authority SaaS link building services designed to help landing pages rank for commercial intent keywords — the ultimate objective is to drive demo requests, sign-ups, and MQLs.

Founded by link building consultant Venchito Tampon and Joseph Gojo Cruz, SharpRocket is one of the trusted white-label link-building agencies that delivers backlinks through a stringent process—from niche-relevant prospecting to client approval for backlink prospects and value-driven outreach campaigns. 

All campaigns are tailored to the SaaS buyer journey (mostly to BOFU content) and integrated with in-house SEO strategy on keyword clusters, use-case content, and product-led blog creation. 

SharpRocket is incredible in its unique way of communicating with internal SaaS SEO teams and startup founders, ensuring alignment between link building and the brand’s core growth metrics. Making this SEO integration ensures every link building engagement is worth their investment. 

With over 15,000 links delivered to clients since 2013, they’ve helped notable clients  Keypath, ZenBusiness, Credible, and Shopify scale their in-house link building needs and grow search traffic and organic revenue. 

Just check out their client reviews and explore their link building services. 

2. USerp

Best for: Any SaaS company from Series A to IPO

Headquartered in: Lone Tree, Colorado, USA (serving global clients)

Strengths: Authority link placements, KPI-aligned SEO strategies, and content-first outreach

Recognizable SaaS clients: Monday.com, Active Campaign, Freshworks, and Reply

uSERP specializes in high-authority PR and is strongly concerned with ongoing KPI evaluation and adjustment with clients. Through content-led outreach, their links appear in top-tier publications. 

3. Powered by Search

Best for: B2B SaaS 

Headquartered in: Toronto, Canada (operates globally)

Strengths: ICP-driven link building

Recognizable SaaS clients: Fortra, Basecamp, Elastic

After Powered by Search joined forces with Growth Gorilla (who specialize heavily in SaaS link building campaigns), they became one of the link building powerhouses we have today, with most of their clients loving their strategic perspective and outreach-based link campaigns. 

4. Siege Media 

Best for: High-growth startups, and Enterprise SaaS

Headquartered in: Austin, Texas, USA

Strengths: Passive link acquisition through solid linkable assets

Recognizable SaaS clients: Zoom, Zapier, Zendesk

Siege Media blends link acquisition with modern-day content marketing, creating data-driven assets that naturally earn links from authoritative publications, industry journalists, and content creators. 

5. SimpleTiger

Best for: SaaS startups, lean teams, and founder-led software companies

Headquartered in: Sarasota, Florida, USA

Strengths: Streamlined SaaS SEO, lean content + links approach, and fast execution for early-stage growth

Recognizable SaaS clients:  JotForm, Segment, Bitly, Gelato

SimpleTiger offers tactical high-authority link building and digital PR campaigns with data-backed strategy—best for SaaS brands that need fast results without bloated retainers. Its focus on clarity, keyword alignment, and manually built outreach makes it ideal for startups scaling their SEO up to IPO, and it is a good contender for SharpRocket, the best SaaS link building agency.  

6. Skale

Best for: VC-backed SaaS companies

Headquartered in: Fully remote (London, England)

Strengths: Product-led link building and SEO strategy

Recognizable SaaS clients: Test Gorilla, Maze, and Piktochart

Skale delivers link building with a focus on measurable outcomes like demo signups and SQLs, not just rankings. They’re known for producing SaaS SEO playbooks that combine link acquisition, technical audits, and performance reporting as a holistic SEO framework. 

7. Dofollow

Best for: B2B SaaS

Headquartered in: Wilmington, Delaware, USA (remote team)

Strengths: Relationship-based link building

Recognizable SaaS clients: Pitch, LegalZoom, Vonage

As strange as their brand name is—getting what actual link-building agencies must acquire—Dofollow delivers clean, personalized outreach for link building. From audit and strategy to constant iteration of link-building campaigns, they’re a strong choice for B2B SaaS companies. 

8. Digital Olympus

Best for: Mid-to-enterprise SaaS companies prioritizing digital PR

Headquartered in: Wilmington, Delaware (remote global team) 

Strengths: Digital PR for SaaS

Recognizable SaaS clients: Ramp, Credo, Ramp

Digital Olympus specializes in digital PR campaigns for SaaS brands, helping them get featured on major publications and niche-relevant authoritative websites like USA Today, BBC, CNN, and The New York Times. 

Their authentic relationship link building approach to digital PR makes blending this marketing discipline and SEO a strong flavor to the mix for SaaS companies.

9. Minuttia

Best for: Enterprise B2B SaaS

Headquartered in: Tallinn, Estonia

Strengths: Content-driven link acquisition

Recognizable SaaS clients: NordVPN, Toggl, Service Titan 

Minnuttia combines data-backed content strategy with link building to help SaaS brands adapt to ever-changing search markets. Utilizing their content operations and deep keyword mapping makes them a good choice for scaling B2B software visibility.  

How to Choose The Best SaaS Link Building Services? 

Vetting a SaaS link building agency involves researching, reviewing, and considering standards beyond surface-level considerations. Ultimately, you want a partner who understands SaaS sales cycles, product-led growth, technical buyers, and how a SaaS link building campaign can help improve target pages’ rankings and drive visibility and pipeline—this makes SEO investment worthwhile. 

Below are actionable tips to help you evaluate SaaS link building agencies before signing a contract. 

Check if they understand SaaS buyer intent.

The best SaaS link-building agencies truly understand buyer intent at different stages of the SaaS funnel, as this is where they align the types of backlinks they acquire for their SaaS clients. 

Nowadays, you’ll find many of these agencies that point their backlinks to TOFU pages, trying to rank for informational queries. These generally have higher search volume as users are looking and researching about their problems (“problem-aware”), but the intent isn’t to sign up for any online software.

Pro Tip: Consider SaaS link building agencies that prioritize getting backlinks to MOFU and BOFU pages to rank for lower search volume, but high conversion intent queries, as the qualified traffic here actually converts into users. 

Read reviews on G2, Clutch, and Capterra

Reading verified reviews from clients gives you real insights into their experiences, helping filter serious, client-proven agencies who deliver from those that only look good on their websites. 

Most SaaS users and potential customers consider web-based products and trust G2 and Capterra to compare software. And they are also helpful for checking B2B service providers—SEO and link-building agencies.

Through the platforms, you can look for client reviews of the agency mentioning results for SaaS clients, including increased demo signups, improved keyword rankings, and topically relevant backlinks within the client’s vertical.

Those review platforms are also suitable for seeing reviews about the agency’s communication and transparency—how agencies update their clients on the campaign’s progress, and whether they are flexible for any valid change in the actual SEO strategy.

Additionally, you want to see red flags from actual client reviews—repeated issues like missed deadlines, recycled backlink placements, vague reporting, or any not-value-for-money comments. 

Ask for SaaS-specific link samples.

Get the types of links that matter to your SaaS. Many agencies will brag about their links coming from high-DR blogs, but many of these links are either irrelevant or don’t have any organic traffic, all worthless links, if you may. 

It is best to truly assess their credibility by asking for backlink samples—the best agencies will provide them when you inquire about their services or share them exactly during your initial meeting with their SEO strategists. 

Without link samples, ignore agencies that fluff their way to getting you as their clients.

With SaaS-specific link examples, look for the following:

• Contextual placements – a standard should be for many links – be strict to only getting backlinks within the page’s content.
• Types of pages where links will come from – will they secure links from product-led content (e.g., How X solves Y articles, “Top X tools for [Use Case]”, “Best Alternatives to [Competitors]”). The referring source matters as it dictates the topical relevance of the link and how much branding and link equity power you can obtain from the referring domain.

The types of links an agency acquires determine the real value of its work. 

Confirm KPIs and Reporting Cadence

Clear metrics are what you need to measure the success and value of every link you’ll pay for.

Ask SaaS link-building agencies about what they report, how often they report, and what results they track—they will send you these as part of monthly reports. 

Request for regular updates—it could be monthly reports showing live links and placements, bi-weekly updates for approval, and possibly live dashboards (or just a spreadsheet) for real-time tracking. These are all different for every agency and depend significantly on how they do their link building operations. 

Pro Tip: Find SaaS link building agencies that allow you to approve the list of sites before outreach. You want to ensure all links match specific criteria (niche relevance, quality metrics) and maintain control over where your brand appears (or which domains your brand associates with).

Remember that once links are placed, they can’t be undone unless the agency requests link removal or a change of target page. 

Test With a Short Pilot

This has become a standard initial effort from SaaS companies when outsourcing link building agencies, as they want to test the waters before seriously investing big budgets on links. 

Based on my 12 years in the SEO industry, I noticed the most underlying reasons why SaaS companies prefer to do a trial run (usually 2 to 3 months of work) when hiring link building agencies – here are some of the reasons:

• Two to three months is a viable time to see the type and impact of their links to the website (assuming you’ve built the necessary SEO foundation- technical SEO, on-page SEO, etc, so you can maximize the value of every inbound link).
• Early assessment of transparency, communication, and professionalism within the first months – how they handle updates, how frequently their link-building reports are, and how quickly they respond to questions. 
• Check if the agency truly understands the SaaS’s target users, product, and brand positioning, and if all the links they will build truly align with their brand’s ICP. 

In essence, a trustworthy SaaS link-building agency doesn’t need a 6-month lock-in to prove value. A short pilot run of a link-building plan will show the agency’s effectiveness with its process and actual deliverables, determining whether your SaaS is confident in its ability to scale up the volume of backlinks. 

FUQs (Frequently Unasked Questions)

There are a lot of questions that are often overlooked but are essential for SaaS companies to know when investing in link building. Here are some frequently unasked questions about SaaS link building services: 

Do backlinks help reduce CAC in SaaS?

Yes. Backlinks help improve a website’s organic rankings, driving free, long-term traffic to your product pages and blog content. This lowers your reliance on paid ads and actually reduces your cost per acquisition (CAC) over time.

What kind of backlinks help PLG models?

Backlinks that point to and pass link equity to use-case pages, onboarding tutorials, or integration guides can support product-led growth (PLG). Those mentioned pages attract users who are already searching for solutions and are more likely to push them straight into the product experience.

Can backlinks help my SaaS get listed on G2 or Capterra rankings?

Indirectly, yes. Higher organic traffic from backlinks can help drive more user sign-ups and reviews. And with more verified users, your chances of being listed or ranked higher on G2 and Capterra will improve.

How do backlinks support product-led SEO?

In many ways, but in particular, backlinks help the site’s topical authority around the product’s core use cases. And when it ranks for queries related to features or integrations, you attract users from search who are more likely to activate and engage with the product.