The 5 UK's Best Link Building Services in 2025 [Honest Review]

Link building services can be a huge asset to your brand’s overall SEO campaign.

With an agency specializing in link building, you can reap the benefits of pushing your webpages higher in Google SERPs, build your brand authority, and make your offer (products/services) a go-to solution in your industry. 

In this guide, I’ll explore the five best link building agencies and provide tips for finding the UK’s best link building services for your business. 

1. SharpRocket

 

Best for: Agencies, SaaS, eCommerce, and Enterprise Brands

Headquartered in: 100% remote, with headquarters in Manila, Philippines (serving UK clients)

Industries: e-commerce, B2C, B2B, and SaaS

Strengths: Keyword-driven content to drive rankings, increase passive links, and improve organic traffic

Recognizable clients: Credible, Shopify, and Eatigo

With over 10 years of experience, SharpRocket is the leader in acquiring backlinks that will help landing pages rank for their individual commercial keywords and drive organic traffic to the business. 

Our global link building agency is known for its high-quality, white-hat backlinks, which help brands increase their organic search presence. Their manual vetting and outreach process ensures that all acquired links come from authoritative, industry-relevant websites. This makes them a trusted partner for businesses looking to scale their SEO through link building. 

SharpRocket focuses on content-driven link acquisition, a method for helping brands earn natural, high-quality links through niche edits, guest posts, digital PR, and resource page link building. Their emphasis on customized outreach campaigns builds trust with clients, as each link placed aligns with strict link metrics and the client’s SEO goals. 

With enterprise link building at our core, our link building services drive rankings, revenue, and brand recognition. We’re proven to deliver, with over 15,000+ links and our 10+ years of experience for clients like Keypath, Zenbusines, and Fiddlershop— just check out our client case studies to see for yourself.

2. Search Intelligence 

 

Best for: In-house Teams

Headquartered in: Oxfordshire, England

Industries: Finance, SaaS, Tech, and Legal

Strengths: Reactive PR, Data-driven Campaign, Expert Commentary

Recognizable clients: Ahrefs, Bulk, VPNOverview

Search Intelligence is a leading digital PR and link building agency that specializes in earning high-authority backlinks from top-tier publications through data-driven PR campaigns. Their expertise lies in crafting newsworthy content that attracts organic media coverage, securing backlinks from sites like BBC, Forbes, The Guardian, and The Independent.

Search Intelligence’s proven digital PR strategies make them a top choice for brands seeking high-authority, scalable link building solutions that drive both SEO growth and brand visibility. Their focus on data-backed storytelling ensures that clients gain credible, organic media placements that significantly impact search rankings.

3. Bulldog Digital Media

 

Best for: eCommerce

Headquartered in: London, UK

Industries: Retail and eCommerce

Strengths: Press release creation, Targeted PR outreach, and Journalist request for monitoring

Recognizable clients: La Redoute, Funky Pigeon, Carpetright

Bulldog Digital Media offers a unique, risk-free digital PR service with a pay-per-placement pricing model, ensuring clients only pay when placements go live. Clients set their monthly budget, and Bulldog’s dedicated team executes PR strategies without upfront fees. Their flexible approach allows clients to adjust budgets as needed. ​ 

The agency’s process includes monthly brainstorming sessions to develop PR story ideas, crafting press releases, monitoring expert comment opportunities, and building relationships with journalists and bloggers. This strategy has led to features in over 300 publications in the last year, enhancing brand visibility and authority. ​ 

Their commitment to transparency, flexibility, and results-driven strategies makes Bulldog Digital Media a trusted partner for brands aiming to enhance their digital presence through strategic PR initiatives.

4. UK Linkology

 

Best for: Local and brick-and-mortar businesses

Headquartered in: Derby, UK

Industries: Various sectors, including gambling and iGaming

Strengths: M-Flux V2 site assessment, extensive publisher database and gambling link building capability 

Recognizable clients: N/A

UK Linkology is a UK-based link building agency specializing in delivering high-quality, contextually relevant backlinks to enhance website authority and search engine rankings. Their proprietary M-Flux V2 formula assesses websites using five SEO metrics and a 33-point manual site check, ensuring that only reputable sites are selected for link placements.  

The agency boasts a vetted publisher database of over 61,000 sites, built since 2010, allowing them to cater to both English-speaking and international markets. They offer various services, including custom link building, white-label solutions for agencies, international link building, and specialized services for industries like gambling and iGaming. 

5. Click Intelligence

 

Best for: Digital marketing and SEO agencies

Headquartered in: London, UK

Industries: SaaS, iGaming, Travel

Strengths: White label solutions

Recognizable clients: eBay, AX Paris, Gumtree, Holiday Inn 

Click Intelligence also provides specialized link building services tailored to specific industries. Their iGaming Link Building strategy is designed for the competitive gambling sector, improving search visibility and driving business growth. 

They also excel in resource link building, positioning clients as industry experts by securing backlinks from existing listicles through targeted campaigns. 

 

Tips for Finding the UK’s Best Link Building Services 

Interested in implementing a link building strategy but not sure where to start? Read more for tips on finding the best link building agencies and services.

Prioritize Agencies with a Proven Track Record

Look for agencies with a history of delivering high-quality backlinks for clients. Check their performance in case studies, online reviews, and industry reputation. 

A reliable link building agency should be transparent about its strategies and provide you with examples of its successful link placements. By looking at their live links from disclosed clients, you can easily assess if they are worth investing in.

Avoid agencies that promise quick results or use black hat techniques, as these can lead to penalties. Always verify the credibility of their past work before committing. 

For example, SharpRocket has been delivering thousands of quality links to clients since 2015. Its decade worth of experience and expertise can attest to the results it provided for past and current clients. Their proof of work with Shopify, Fiddlershop, and many other esteemed clients tells you how prolific they are in enterprise-level and eCommerce link building campaigns. 

Evaluate Their Link Building Strategies

Not all link building strategies deliver long-term results. Some agencies use link placement shortcuts that only harm rankings instead of improving them.

The best agencies focus on tried-and-true, white-hat techniques, such as guest posting, link insertions, digital PR, and product-led link building. These techniques require manual outreach to secure placements on relevant and trusted sites rather than relying on automated link schemes.

You should also look for agencies that provide detailed reports outlining link sources and the quality of acquired backlinks (based on agreed-upon metrics). 

Assess Industry Experience and Specialization

Some agencies specialize in specific industries, such as finance, SaaS, legal, or e-commerce, while others offer generalized services. If you operate on one vertical with one or multiple businesses, you can look for an agency that is already familiar with your niche so you can get more relevant and impactful backlinks.

Different industries have nuances in markets and methods, so having an agency with deep expertise in your market can help you gain more advantages for your link acquisition campaigns. 

From a content marketing perspective, it could help you develop more targeted content that aligns with your audience, given that there’s a higher level of familiarity with the market and the audience the agency is writing for. 

Verify the Quality of Their Link Sources

You should consider agencies that can secure links from relevant, editorially controlled sites with strong domain authority (Ahrefs’ DR) and organic traffic. 

These contextual backlinks pass more value than other types of links. Avoid agencies that place links on low-quality directories, private blog networks (PBNs), or spammy sites. 

Look for Transparent Reporting and Communication

The best link building services provide clear, detailed reports showing their built links, along with metrics such as Ahrefs DR, organic traffic (data from SEMRush traffic), and anchor text usage. 

With them providing you with regular updates, you can keep track of campaign progress and effectiveness, helping you decide whether to ramp up more links to achieve better results or dedicate other links to your other businesses. 

Avoid agencies that fail to disclose their link sources or use vague reporting methods. 

You could glimpse the agency’s willingness to serve through your initial interaction after you submit an inquiry through their contact forms. The best link building agencies are responsive to inquiries and ones that provide realistic timelines and set clear expectations.  

Consider Pricing and Value for Money

Pricing varies significantly among link building agencies, depending on link quality, strategy, and industry demand. Link building comes with investment, so make an allowance in your budget when seeking the right fit for your link building needs. 

Be wary of cheap services that offer bulk link packages. These often use low-quality sites or automated tactics. 

On the other hand, expensive services should justify their costs with premium placements and overall legwork (or inclusions) in their services. Request a breakdown of costs to ensure you’re getting real value for your investment.

By following these guidelines, you can identify a reputable UK link building service that supports the sustainable growth of your SEO team (either you’re an in-house SEO or agency). 

 

FAQs

You may be thinking a lot about finding the right link building provider right now, so here are some frequently asked questions about link building services. 

What Do Link Building Agencies Do?

Link building services help businesses improve their search engine rankings by getting more relevant, quality backlinks. These services use various strategies to build organic, contextual links that enhance a website’s authority and credibility in Google’s search results.

They execute campaigns and strategies to improve the site’s crawl rate, search potential in rankings, and potential assisted conversions through: 

• Manual outreach – Securing backlinks through personalized communication with website owners and publishers.
• Guest posting – Publishing high-quality distributed content on authoritative websites with embedded backlinks.
• Digital PR – Earning links through media outreach, data-driven campaigns, and newsworthy content.
• Niche edits – Placing contextual links within existing high-authority content.
• Resource link building – Getting links from resource pages that reference useful industry content.

Why Is Link Building Important?

Link building is a crucial aspect of SEO strategy, as search engines use and highly consider backlinks as a ranking factor. High-quality backlinks signal trust and authority, leading to better organic rankings and increased website traffic. Effective link building can also:

• Strengthen brand visibility and industry credibility.
• Drive referral traffic from authoritative sources.
• Improve search rankings and domain authority over time.
• Support long-term organic growth without relying solely on paid ads.

What Is the Average Cost of Link Building Services?

The cost of link building varies based on factors like link quality, outreach strategy, and industry competitiveness. Pricing typically falls within these ranges:

• Blogger outreach campaigns – $250–$1,000 per link
• Digital PR link building – $5,000–$15,000 per month
• Guest posting services – $100–$700 per post, depending on site authority
• White-label link building – Custom pricing for agencies outsourcing services

At SharpRocket, link building services are tailored to deliver topically-relevant, high-quality backlinks to move the websites’ most important pages higher on Google’s SERPs. Their pricing is structured to ensure that clients receive guaranteed, authoritative, niche-relevant links that drive real SEO value.

Fuel SEO Growth with Link Building 

There are many link building agencies and services to choose from, but it’s up to you and your team to find the one that best fits your brand’s SEO goals and objectives. At SharpRocket, our team of link building specialists and strategists can get high-quality backlinks that fit several needs— we have almost 15,000+ backlinks secured that generated traffic revenue for our clients to actually prove it.

Looking to take your SEO to the next level with link building efforts? Check out our link building services and get a free link building roadmap.