Securing backlinks from high-authority websites can be a game-changer if you aim to rank for highly competitive keywords in Google’s SERPs.

Sites that can provide you with Domain Authority (DA) 90+ backlinks, in particular, are among the most powerful backlinks you can acquire, as they come from sites that Google views as highly credible and trustworthy. 

In fact, having a few DA 90 backlinks when you’re just initiating a link building campaign could provide significant results to its destination page—we’ve seen it happen with our own web properties and clients in our link building agency

In this article, we will explore proven strategies for securing those coveted DA 90+ backlinks, which will give your website an extra boost to outrank the competition. 

1. Get Product Links from Comparative Pages

This product-led link building campaign aims to effectively dominate the top page of Google’s SERPs by being as visible as possible. By ensuring your product is featured on multiple comparative pages, you create a multi-touchpoint strategy where potential customers encounter your brand repeatedly while researching solutions. 

Comparative pages, such as “Top 10 Healthcare CMS Tools” or “Best POS for Restaurants in the Philippines”, help readers compare different products or solutions within a niche. They often get the most search traffic by ranking for investigative queries. 

Aim for inclusion from these pages as you reach out to the authors or website owners. You can offer a trial or free access to your product so they can experience it firsthand, making it easier for them to include your product with a genuine recommendation.

If link inclusion is not possible, identify a niche segment in which your product could be considered the top choice, as it delivers the most value compared with other solutions. 

Identify high-authority websites that frequently publish comparison articles in your niche. You can use Ahrefs to find these pages with DA90+ sites quickly. Contribute a comparison article featuring your product as a go-to choice for a niche segment solution. 

ahrefs content explorer best post for restaurants

2. Podcast Mentions Using Podscan.fm

Podcasts are an increasingly popular platform for thought leadership and offer an often-overlooked avenue for acquiring high-quality backlinks. 

They are a robust arsenal for brands that attract multiple guests for their personal stories and expertise. 

You can use Podscan.fm to monitor all podcasts for mentions of you (as a personal brand) or your company. It sends alerts if you get a new mention. 

I tested this out by entering a marketing thought leader, “Mark Schaefer”. 

podcast scan digital pr

Another way to leverage this tool is to identify podcasts that feature either competitors or non-competitors in your niche or industry. 

Reach out to hosts with a pitch on why they’d want you to be a guest. Highlight your credentials, expertise, and unique insights. Once featured, provide the host with a list of links that are included in the show notes, such as links to your website, articles, or resources that offer additional value to their listeners. 

3. Recurring Links From Content Partnerships

If you’ve been following the SharpRocket blog for a while, you’ll notice I’m a strong advocate of content partnerships. 

The strength of this link building strategy, compared to other forms, is that it isn’t easy to replicate by your competitors. Content partnerships require access to relationships and collaboration—obviously, anyone cannot manufacture relationships. 

Content partnerships can also drive recurring links instead of a one-time link from a unique domain. While most SEO authors vouch only for getting as many unique referring domains, having recurring links from DA 70 sites helps you build more trust signals to your site. 

Start getting recurring links by offering to cross-promote each other’s content assets through reciprocal link building—linking to highly relevant pages. If your site has a lower DA than the site you’re proposing to, you can use other angles or resources to match the partnership—it could be sharing the link to your newsletter or social media platforms.

The key to success in a content partnership is always determining how to bring the most value to the other party. 

Another approach is co-authoring in-depth guides or reports, where you and the partner site share expertise. This leads to mutual backlinks from their high-DA site and future inbound link opportunities from other authoritative sources linking to the content asset. 

4. Utilize Digital PR Campaigns

Digital PR has been an integral part of SEO campaigns for creative SEO agencies today. It leverages newsworthy content or stories to attract attention from high-authority sites, earning DA 90+ backlinks.

Unlike traditional link building, where it heavily relies on the efficiency and impact of outreach campaigns, digital PR focuses on the credibility of the content, its uniqueness, and timing in building relationships with journalists and influencers who can amplify your content.

I’ve covered this in our previous guide on digital PR best practices, but let me share more meat to it: 

  • Create compelling, data-driven, or unique stories that include original research, survey results, expert commentary, or thought-leadership articles. Having content related to your product offerings is a plus; this can lead to more product-led links that assist you in achieving your business goals. 
  • Use PR tools like Qwoted, Help a B2B Writer, and Connectively to connect with journalists looking for exclusive content or expert insights in your niche. Respond quickly with the correct information to get quoted in their articles. 
  • Maximize new product launches or industry insights in developing press releases for significant announcements, as brands with creative online launches can catapult to many DR 90 backlinks. 

5. Product-Led Content Assets To Earn .Edu Backlinks 

Offering scholarships to get .edu backlinks has been a staple link building technique in the industry. Getting scholarship links from a scholarship list page with hundreds of external links to various scholarship programs is getting lesser in link value.

The way to go forward in earning .edu backlinks is by producing content assets that address audience needs while demonstrating how your product or service can solve users’ problems. 

To achieve this, you can create in-depth, authoritative guides, tutorials, or research-based content highly relevant to educational institutions. For instance, you might create a guide on emerging technologies that interest computer science departments. It could have a tool section where one of your products can be an obvious solution.

Reach out to university librarians or student resource coordinators who offer your guide as an additional valuable resource for their students or faculty.

Consider creating resource pages designed to complement a university’s curriculum, making it easier for them to link to your comprehensive guide. 

 

Does your brand need high DA backlinks? Contact us to discover link building services to improve your site’s ranking and overall search performance.